By: Kajah Vincenty
Fashion star Alexa Chung has been around for a while now. She started out starring in advertising campaigns for brands like Fanta, Sony Ericsson and Tampax, and from there moved on to presenting for music and fashion shows.
The US became familiar with Chung when she was given her own show on MTV. It was a live talk show, but alas it ended in December 2009 after less than a year on air. Despite the setback, this was not the last time we would see the model/presenter in the fashion industry. Chung has gone on to collaborate with many designers such as Mulberry; where she came up with the “Alexa” bag, Lacoste and Superga. Chung has also designed her own fashion line, which launched in 2014.
Chung really embodies British fashion and has hence been awarded the British Style Award four times: in 2010, 2011, 2012 and 2013. Though she is definitely more famous back in England, Chung and her wonderful style is definitely someone to look up if you are in need of some fashion inspiration.
Chung’s style depends on her mood: If she is feeling a little tomboy, then her style inspiration may come from many musical artists, such as Kurt Cobain or Mick Jagger. If her mood is more girly, then her style is more likely to be inspired by Jane Birkin or French singer, Francoise Hardy.
She is very inspired by music and some of her style icons include Iggy Pop, George Harrison, Patti Smith and 90s-era Courtney Love. Even though her style is inspired by others, it is obvious that she adds her own personal touches to all of her looks. This allows her to mix and mold her modern style with more classic ideas.
Chung sticks to the classics with her style. She often looks to the fabulously dressed older women whom she sees on the streets for inspiration. Chung says that her favorite era of style was the 60s, she sees this time in fashion as a point where everyone was able to get style right.
I know I cannot be the only one who loves a fashion rebel, someone who is not afraid to go against the rules! Well if you are like me, then there is another reason to like Chung.
When asked what her favorite trend was for the spring/summer she was quoted saying, “I’m bad at trends. Just wear what you want and what suits you.”
Chung has expressed her take on New York and London fashion and how the two differ. In her opinion, American fashion is more put together and sophisticated, while London fashion is a bit more messy and eccentric. The two cultures definitely mesh when analyzing Chung’s own style. She will often be seen in the streets of New York with a baby-doll dress and a messy bob or back home on the streets of London with jeans and a simple button-up.
Chung has enjoyed the designing process and says she wants to make more clothing when she is not as busy with presenting or DJing. Although she can only do one thing at a time, Chung always looks fabulous and right on point when it comes to dressing, no matter where she is.