When you first walk up to Sunday Supply Co. you cannot help but want to step inside. The eclectic shop is located in a historic building on the north end of Old Town. The front window display is filled with stylish clothes and quaint home accessories. As their website states,
“When you enter through our heavy, historic door, you will find a collection of quality apparel, accessories, and denim combined with well-crafted home goods we hand selected with an easy yet sophisticated lifestyle in mind.”
Sunday Supply Co. is the brainchild of owners Amanda Hersh and Kelli Kroneberger. As they say, “you’ll find yourself in a space where you feel at home; welcomed… it is our hope to create an inviting space where we call our customers friends….” Sunday Supply Co. is decorated with vintage elements, quaint armoires, exposed brick walls, modern wooden paneling and free-standing clothes racks.
I was lucky enough to chat with both owners. Kroneberger had just gotten back to town from MAGIC Market Week in Las Vegas where she had picked up six new lines for the store.
Kroneberger got her start in fashion as a photographer, working for five years at a women’s boutique. Being a photographer, she did lots of lifestyle and fashion work. Spending that much time behind the scenes led her to create her own shop. While Hersh started out as a buyer and manager for a camp retail store before partnering with Kroneberger and developing Sunday Supply Co.
The two women came up with the idea for the store in February 2014. While they had different visions in the beginning, through meetings once a week, their ideas began to evolve into one clear vision. They discussed not only what Fort Collins needed but what they wanted to bring to the city. What they ended up with was a lifestyle store carrying apparel, accessories and home pieces.
“Together we knew our individual experiences and knowledge of style and culture was the perfect platform for the shop,” said Hersh.
They found their brick and mortar space by chance. Hersh had been walking through Old Town when she saw the space for lease.
“The history and charm of For Collins speaks entirely for itself when walking through the square and up and down the cobblestone alleys,” Hersh notes on their location.
They called the landlord the first day the space came on the market. On July 14 the space was officially theirs. They opened for business exactly three months later.
While they had found their dream space in Old Town, it was a busy three months getting their store underway. They completely renovated the space: tearing out plaster to reveal the exposed brick walls. Their biggest challenge was figuring out the flow of the space and how customers would interact with their environment. Even now they are figuring out new concepts and planning improvements to the space.
What I love about Sunday Supply Co. is the merchandise they carry. The clothes would easily fit into a boutique in Los Angeles or New York. Yet they found a way to style them so that they seamlessly slide into the Colorado fashion scene.
Sunday Supply Co. not only contributes to the fashion scene, but they bring it up a level. According to Kroneberger, they want to offer something of quality, great clothes, in an inspiring space that is community focused.
Finally, I asked the owners what their favorite pieces in the shop were. Kroneberger exclaimed that the brown Boutonne leather tote was her favorite because it is a great piece with great hand, quality and practicality. Hersh’s answer was a pair of Imogene + Willie raw denim jeans, though she also liked the Boutonne leather tote.
“Both pieces tell a unique story about the makers and truly get better with time,” Hersh commented.
Sunday Supply Co. is open from 10-7 Mondays through Saturday and 12-5 on Sundays. So why not take a trip to Old Town and check out the fun and fashionable shop. You can also visit them online at sundaysupplyco.com.